I’m currently nursing a desire to create a
- really useful
- enormously successful web app.
Bear with me because I know exactly how it will all pan out.
In true web 2 fashion my app would get better as more people joined, harvesting their many billions of click patterns to form the ultimate dataset. So, ideally it would suffer from early scalability problems that I would of course cunningly find a way to overcome.
All this would be topped off by a default graphical front-end of such jaw dropping beauty and simplicity, that usability gurus would gush literal torrents of saltwater into their keyboards (in a good way) – impairing their collective ability to appraise its feature set.
We’re not talking about some mere lunchtime mash-up here. (As if auto-marking, say, actual canine poo dollop locations on Google Maps is ever going to secure your status in the geek stratosphere.) Rather than try to content myself with teasing out piecemeal insights from someone else’s API, I would be the one bestowing access to my extensive library of database query functions. Just when those nerds are reeling in gratitude from their last RSS hit, I would smack them with another announcement – yet another tantalising update detailing a few choice procedure calls they will be skipping class and otherwise putting off normal life in order to try.
In time, I could expect a series of approving blog posts from industry veteran Tim O’Reilly, in which he would insightfully re-align everyone’s perception of my thing not merely as an app: but as a platform. And also encourage governments to embrace it for the good of humanity. And also change his mind about a blog post title, as evidenced by the URL (in a good way).
I won’t go deeply into the whole money aspect right now, but in 24-carat contrast to many before me I would obviously earn cash along the way rather than rely on some upcoming flip-over event involving an established key player.
Clay Shirky (the socio-techno-analyst) would adopt that wry smile of his – while itching to reference it in his numerous speeches and writings. Such would be its awesomeness. It’s collaborative, it’s social, it’s got news in it somehow. Make no mistake, if you’ll liken “traditional media” players to the dinosaurs then this is surely the asteroid.
Now, the only thing I need is an idea.