Future of the media in Wales / Dyfodol y cyfryngau yng Nghymru Monday November 28, 2011 1:42 Assembly/Cynulliad: Hello and welcome to this National Assembly for Wales web chat on the Welsh media sector. This chat will be live between 6 and 7pm on Monday 28 November. Contributions to this web chat are via invitation only but moderators will also be following #welshcyfryngau on Twitter for relevant comments. Although this web chat ends at 7pm, we will leave the comments area open on the National Assembly blog for people to continue the discussion if they so choose: http://nationalassemblyforwales.wordpress.com/2011/11/08/live-chat-beta/ Helo a chroeso i sgwrs we’r Cynulliad Cenedlaethol am y sector cyfryngau yng Nghymru. Bydd y sgwrs yn fyw rhwng 18:00 a 19:00 ddydd Llun 28 Tachwedd. Dim ond drwy wahoddiad y gallwch gyfrannu at y sgwrs. Bydd cymedrolwyr yn dilyn #mediacyfryngau ar Twitter i weld sylwadau perthnasol. Er y bydd y sgwrs yn dod i ben am 19:00, byddwn yn gadael yr ardal sylwadau ar agor ar flog y Cynulliad Cenedlaethol er mwyn i bobl barhau â’r drafodaeth os byddant yn dewis gwneud hynny. http://nationalassemblyforwales.wordpress.com/2011/11/08/live-chat-beta/ 1:43 [Standby] The host is placing this Live Event into Standby Mode. 5:36 [Standby] The host is placing this Live Event into Standby Mode. 5:58 Ken Skates AM: Good evening and welcome to this webchat on the future of the media in Wales. My name is Ken Skates and I am the Chair of the Task and Finish Group conducting this inquiry. My colleagues, Janet Finch Saunders AM and Bethan Jenkins AM are also participating. Thanks, Ken 5:59 Ken Skates AM: In order to try to ensure that our discussion is structured, and that we get the most from the session, can I suggest that we follow this ‘agenda’ – 1) The current State of the Media in Wales and how technology is impacting on this. 2) Opportunities to build new media business models in Wales. 3) What other issues do you think the Task and Finish Group should look at and why? 5:59 Ken Skates AM: As you will have seen from your invitation, comments will be moderated, and can be made in Welsh or English. So, to start us off, can I ask you: How are technological developments impacting on the Welsh media and on the way we communicate? When you make your first comment, could you indicate who you are and what your role is, please? 6:00 Janet Finch-Saunders: Hello David 6:00 Comment From David Williams Hi Ken / colleagues, 6:00 Ken Skates AM: Hi David, glad you're with us 6:00 Bethan: Hello from Neath! 6:01 Comment From Peter D Cox I am a former sme owner (Wales Fast Growth 50 company), chair of arts organisations, chair Cardiff Civic Society: writer, blogger, and - apparently - Cardiff's 'acid' tweeter. 6:01 Janet Finch-Saunders: Welcome Peter 6:01 Ken Skates AM: Excellent, let's get started with the first issue then 6:01 Comment From RickWaghorn Hello from Norwich... 6:01 Ken Skates AM: How are technological developments impacting on the Welsh media and on the way we communicate? 6:01 Ken Skates AM: Feel free to comment as you wish 6:02 Janet Finch-Saunders: Hello Rick, 6:02 Comment From Peter D Cox There's a widespread assumption that somehow 'new media' will expand in Wales to fill the awful vacuum of print news media (in both Welsh and English): what grounds are there for supposing that this is a real possibility? And how could - even a successful expansion of online news media - cross the digital divide which is extreme in Wales? 6:03 Bethan: Peter, you say that the Welsh Government did nothing to stop Guardian Cardiff from closing down. What do you think is the role for welsh government in the media? 6:03 Comment From David Williams We run two hyper local web sites in Montgomeryshire (mywelshpool and mynewtown) and carried out extensive research into the 'state of local media' before we launched and identified that the more established forms of media simply were not making the same impact any longer 6:03 Comment From Peter D Cox Why, for example, did the Welsh Government, do nothing to try to prevent the most exciting experiment in new news media (Guardian Cardiff) closing down? 6:04 Comment From RickWaghorn Well, Eric Schmidt speaking at DreamForce 11 this summer said that future platforms needed to be 'mobile, social and local...' For me they are the cornerstones of this whole debate... 6:04 Comment From David Williams We found that there was indeed a real need for 'local' news online and in the 15 months since we launched we have been overwhelmed by the response 6:05 Ken Skates AM: David, can you explain how your model works? 6:05 Comment From RickWaghorn By way of background, I'm the ceo of Addiply... a local, self-serve ad platform... we were part of UTV's winning IFNC bid for Wales and were sat on GuardianCardiff before they decided to go 'do America... Hence my continuing interest in the whole Welsh media scene... 6:06 Ken Skates AM: perhaps this will illustrare the mobile/social/local needs of future platforms 6:06 Comment From David Williams more and more people are 'living' on the net soon and have even become reliant on our service 6:06 Comment From Peter D Cox We have to accept that Wales is a small nation - even though it can think big. The are many aspects of civic life - and it seems a vibrant media is one of them - which cannot be supported with a simple 'business-profit' model. We don't expect individuals to build roads .. why do we expect small scale newspapers, radio stations etc to be able to be profitable? We need new 'social engagement models' for traditional as well as new media. 6:07 Bethan: what do you mean by 'social engagement models please Peter? 6:07 Ken Skates AM: Rick, can you give us some details about Addiply? 6:07 Janet Finch-Saunders: How can local providers in wales compete against the major media players ? 6:08 Comment From David Williams Certainly Ken, www.mywelshpool.co.uk basically provides a daily mix of news, sport, features and business news to Welshpool and its surrounding communities (25,000 people). Everything on there is relevent to them and obviously this becomes attractive to local businesses who have supported us in their droves. Everone has bought into it from Powys County Council, Town and community councils, clubs, societies as well as businesses as the best, quickest and most reliable way of getting information out there 6:09 Comment From David Williams As a result of its success we launched www.mynewtown.co.uk and intend launching more to cover the whole of Powys in the next 12 months and then look further afield 6:09 Ken Skates AM: So it is an information hub for the community, with the focus on info sharing rather than investigative journalism? 6:09 Comment From RickWaghorn Addiply gives publishers the chance to control their own ad space... select their own ad rates... with a 90% revenue return. 6:10 Comment From Peter D Cox Partnerships between end users, providers, public funders, investors (perhaps using the CIC model or co-ops. But they need seed funding, and continuing core funding from the public purse - know that unfashionable and hard .. but without it democracy is suffering 6:10 Comment From RickWaghorn It's a free piece of software that you embed into the back of your website... the digital equivalent of allowing people to place ads in the window of their local Post Office; for a fiver a week, a tenner a month... 6:11 Comment From David Williams It is journalist-driven... the content is rich and its lead stories are picked up by the local media. I would say about 70 per cent comes from press releases etc and the rest from good old journalism (which is about the same for newspapers) 6:11 Bethan: so who should be doing the work on scoping the new business models and securing seed funding for such ventures?? 6:12 Ken Skates AM: Ok, thanks for contributions so far. Can we focus in on the potential for David's model to fill the void left by a shrinking print media 6:12 Comment From Marc Webber Wales is in danger of losing it's voice if there is not a moral support for hyperlocal content from the Welsh Assembly or Welsh Assembly Government 6:12 Comment From Joni Ayn Alexander From what I've seen of most "hyperlocal" sites, they are info sharing, and don't tend to delve deep into investigative journalism. 6:12 Comment From Peter D Cox And I am wary of a net only delivered solution as was hatched for the 'national Welsh language' 'newspaper'. 6:12 Comment From RickWaghorn But think like a network... means that a Port Talbot mum can place an ad herself for her Mums and Toddlers Group BUT equally allows TescosLocal (Port Talbot) to drop an ad into that same space... 6:13 Bethan: it doesn't necessarily equate that digital should fill the void. We have papers now that want to stay open, and we need to be looking at ways of sustaining them potentially but in new ways, and encouraging multi platform developments? What do people think? 6:13 Ken Skates AM: So, can net-only content adequately hold public bodies to account or is this something that requires print and broadcast media? 6:14 Comment From Peter D Cox LOL - I am afraid Ken's comment is already prejudging the seriousness of the issue and a presumed solution "Can we focus in on the potential for David's model to fill the void left by a shrinking print media " 6:14 Comment From David Williams For our business, I work in partnership with Graham Breeze who was Managing Editor for North Wales Media. Now we have established the brand and it has worked, we are in the process of how we can expand, where and how quickly 6:14 Comment From Marc Webber There are people in Wales who wish to run such organsiations or run them already, but just need moral support and people within government to shout about them. 6:14 Comment From Marc Webber I helped launch a new service for Neath called www.FYI-Neath.co.uk 6:14 Comment From RickWaghorn Eric Schmidt: didn't mention print presses, copper wires or TV transmitter masts... 6:14 Comment From Joni Ayn Alexander It's not the media -- it's the journalism that holds public bodies to account. Don't confuse the two. 6:15 Comment From Peter D Cox Ken: answer - of course we need all three - print, net, broadcast. Often in competition 6:15 Comment From Marc Webber It is supported by one of Wales' biggest indie tv firms, Telesgop, and Neath rugby club. 6:15 Bethan: Marc- www.FYI-Neath.co.uk is all volunteer run though isn't it? They don't pay journalists to do any work. can this be the way of the future, therefore?? 6:15 Comment From Neil Cocker Evening. Apologies for late entry. Wasn't 100% clear that there would be a link at the bottom of the page to open this. Was expecting it to open in the page itself. Kept refreshing to no avail! :-) 6:15 Comment From David Williams We keep our fnger on the pulse and if people arent happy with something, then we ask the relevent questions to the relevent people 6:16 Comment From Robert Andrews Online media both a) mean a proliferation of non-Welsh content from around the UK and world to fill citizens' media time, and b) an opportunity for Welsh people/publishers to create some of that content. On a) Understand that any demise that is determined in old-media audience is not purely to lack of investment - the ways with which we can now fill our time are multitudinous. 6:16 Bethan: Can I retweet on here-?! Comment From Joni Ayn Alexander Joni Ayn Alexander : ] It's not the media -- it's the journalism that holds public bodies to account. Don't confuse the two. 6:16 Comment From Robert Andrews [international editor, paidContent] 6:16 Comment From Peter D Cox Good point Jolyian. The idea that bloggers are to be the salvation of democracy is only partly true ... 6:17 Comment From David Williams It is important for us to ensure our expansion is done properly... i.e. appoint editors for each site with a strong journalistic background and eye for a good story 6:17 Comment From Marc Webber It is a low cost option allowing local people in Neath to contribute content. It is founded by the Neath community, with us just being the conduit for their content 6:17 Comment From Marc Webber No, FYI is a business. Our advertising on the front page pays for our management costs. 6:17 Bethan: ah right, thanks Marc. 6:17 Comment From Neil Cocker By way of an intro, I'm an entrepreneur and consultant. I run events that attract people from across south wales creative industries, entrepreneurial & tech scenes. I'm passionate about Cardiff's startup culture and am concerned about the lack of scalable web startups for a city of our size. 6:17 Ken Skates AM: Have the established media institutions in Wales fully embraced the developments in digital technology? 6:17 Comment From Joni Ayn Alexander By that I mean broadcast/digital/paper are not the same as what goes in them. On the subject of hyperlocal, the people who take up these small niche area sites do it for different reasons. The reasons are not always to do with journalism. Community building is a common one. Ask Will Perrin of Talk About Local. 6:18 Comment From David Williams The only person who can upload content on our sites is the editor (just like a newspaper) 6:18 Comment From Marc Webber Telesgop pay staff to film video content 6:18 Comment From Marc Webber And they put up content from real people in neath 6:19 Comment From Robert Andrews An emerging generation of consumer is disregarding established media brands as the route to news, instead relying on word-of-mouth for its discovery of news and other content. Consumers may get to the same destination, but less so and, if so, via different means. 6:19 Bethan: neil you say there is a 'lack of scalable web startups.' Should this funding come from Council's or from Welsh Government, or no government intervention at all? 6:19 Janet Finch-Saunders: Do you think the growth in political blogs in Wales can reinvigorate public debate ? 6:19 Comment From RickWaghorn You want to *really* innovate... re-visit the whole UTV/IFNC model... build a networked Local TV model for Wales; video to mobile... and then drop your political Assembly videos into Borth 'TV', Swansea 'TV', Tenby 'TV'.... 6:19 Comment From Marc Webber We're not making millions and neither do we expect to. But we will make a profit 6:19 Comment From Marc Webber No, Ken, the traditional media companies haven't embraced the tech opps available to them. They cannot be fleet of foot enough to do this. 6:20 Ken Skates AM: In that case, how viable are the possibilities for setting up low-cost, online businesses in Wales? 6:20 Bethan: Rick- will the Uk Governmen'ts Local TV initiative pay for this then?! 6:20 Comment From Huw Marshall Apologies for my late entry, just been reading back on the earlier comments.. 6:21 Comment From RickWaghorn Effectively you're starting with a blank piece of paper... that being the case, think from Day One like a network... and Robert's right, btw... that's the 'social' bit of Eric's three cornerstones... 6:21 Bethan: croeso cynnes huw! 6:21 Comment From David Williams Newspapers wont cut their own throats by putting content on line 6:21 Comment From Robert Andrews "Hyperlocal" has prove to be a white elephant - full of so much promise for so many years. Local news production indeed has a part to play. But the number of examples of folk who are making quality content, sustainably or at profit are few and far between. Don't lose sight of the current scale operators. 6:21 Comment From David Williams I can only share our experience Ken. North Wales Media actively tried to put us out of business back in February when they realised how popular we had become. They circulated a very tacky marketing leaflet to local companies questioning our crudentials and success which was very naive as all of our stats are compiled by Google Analytics and water tight. 6:21 Comment From Peter D Cox I think it's also narrow to think of net content being like a newspaper: I for one find the Guardian's iPad distinctly unappealing - old news, served up prettily. What's needed is a clear link between the print journalist and the broadcast, net media. BBC tries but fails. WM/Echo in Cardiff ditto. 6:22 Comment From RickWaghorn Bethan... yep.... 6:22 Comment From Marc Webber The real content that people like in wales is being posted onto Facebook or social media. They are using the wrong technology - trying to build empires on their platforms, not keeping costs down by using platforms real people are using 6:22 Comment From David Williams I believe we have proved that it is viable... we just need to end the monopoly on County Council/Assembly spending on public notices in newspapers only so we can help use that sort of funding to expand online local media 6:22 Comment From RickWaghorn There's a funding pot there; 20 pilot areas... 6:22 Comment From RickWaghorn Build yourself a model; that you roll out... re-skin for town after town after town.... 6:22 Comment From Peter D Cox Janet: some bloggers have done just that - winner of this year's blog awards for one- but it's sadly cottage industry. And the political institutions brush them aside .. they aren't seen as serious - hence my soubriquet of 'acid' from a politician .. :) 6:23 Comment From Neil Cocker Hi Bethan - There is a definite need, for example, for startup accelerators (intensive "bootcamps" with access to potential investment at the end). We've seen huge success in places such as Boulder, Colorado (pop'n 100,000 - hi-tech, scalable startups = 100s). But these should be supported by WG, and delivered by people with real experience. Doug Richard's School For Startups in Cardiff a few months ago was a great example, but just scratching the surface. 6:23 Comment From Marc Webber There are now nearly 900k welsh people on facebook, how many big welsh players are communicating with all of them? None 6:23 Comment From Glyn Mottershead [lecturer in digital journalism, Cardiff University] - sorry for the late arrival 6:23 Comment From David Williams RickWaghorn: Agreed... exactly what we are doing with our brand 6:24 Bethan: very interesting neil. If we could have more info on that as a committee, that would be superb! 6:24 Comment From Joni Ayn Alexander Ken, when I experimented with LlandaffNews.com about two years ago, I looked quite hard at the possibility of turning the site into a business. That included looking at Addiply. But this "hyperlocal" site wasn't sustainable as a business -- only as a hobby. And that's why the site is currently an archive to the year-long project. Sustaining hyperlocal is very difficult because ultimately people have electricity bills to pay. 6:24 Ken Skates AM: Interesting points, Marc 6:24 Comment From Neil Cocker As a comparison to the rates of startup activity in Boulder, our city is 3 times the size, has a comparable quality of life, and yet I struggled to put 8 people around a table who ran scalable web enterprises when I organised a private networking dinner recently. 6:24 Comment From Huw Marshall I'm glad to say that Rick at Addiply have seen the potential for the welsh language market and is developing systems which will work in both languages 6:25 Comment From Robert Andrews To conceive of anything as TV-first, as Jeremy Hunt has, and even as the IFNC idea before it did - though to a lesser extent - is short-sighted in the modern digital context. Just as it would be short-sighted to finance a "newspaper" alone. TV, in particular, is a very costly medium - and currently ill-suited to on-demand consumption, which text and the eventual VOD agora, are and will be good at. This is important re: local TV because few people will tune in to a live local TV broadcast, but they may find five minutes to watch or read something at their leisure) Cross-platform is the watchword. 6:25 Comment From Peter D Cox My experience of 'new media' startup projects (in which I have been involved) is that they start - but then leave the infants to die ... 6:25 Ken Skates AM: Interesting points Marc, can digital media be used to deliver proper, robust and informed political debate that reaches significant Welsh audiences? 6:25 Comment From Marc Webber Instead they are wasting money on building websites and apps which welsh people have to choose to find. Reality is they are not making that choice and staying on social networks where their friends are 6:26 Comment From Joni Ayn Alexander David mentions something that I encountered whilst at Media Wales -- county council domination of ad spends. That has an effect on the viability of hyperlocals. It also has an impact on the content of newspapers. 6:26 Janet Finch-Saunders: Thanks Peter - There are some excellent political blogs out there and | believe that they are already making a valid contribution to our Welsh democracy. The Druid etc 6:26 Bethan: robert- so I'm hearing that cross platform development is key- no point doing one without the other? 6:27 Comment From RickWaghorn OK... Welsh Assembly advertising? Regional Health Authority advertising... drop that into a national ad network... but targetted... the health profile of Neath will be different to that of Borth... so the Assembly can part 'subsidise' a networked model via appropriate advertising... 6:27 Comment From David Williams We have also plugged our sites in with Twiter and Facebook. When police were looking for a rapist in Welshpool; they sent us the photofit... we posted on our site... alerted our 3,500 members on Facebook and the guy was caught two ours later 6:27 Comment From Neil Cocker Bethan - as a starter, have a look at Techstars and Y Combinator. Both hugely successful accelerators, generating truly investable and scalable businesses. 6:27 Comment From Marc Webber I believe it can, Ken, if you allow people to have the democratic conversation in their space. So all tools and info and marketing needs to be platform neutral 6:27 Comment From RickWaghorn Joniayn... other point is that journalists *hate* ad sales... 6:27 Janet Finch-Saunders: How can we increase viewer interest into assembly proceedings ? 6:27 Comment From Neil Cocker Am also looking at other ways to improve the startup culture in Cardiff (much more nebulous, but there really is so little of it at the moment - not to be confused with SME culture). 6:27 Comment From Peter D Cox Political debate doesn't have to be conducted on websites alone: I have had more influence on Twitter than I ever did by erudite (hopefully) blogging. The immediacy is important, the spread and the interactivity. 6:28 Comment From RickWaghorn So we build a model in which third parties can sell ads for you... ie enable the business studies students in Welsh colleges to learn a new trade... learn how to sell digital advertising in a 'mentored' environment... you're getting your Welsh kids to 'earn and learn' AND support your neew media platforms... 6:28 Comment From Huw Marshall My earlier point outlining why I am here and the welsh language online projects I am involved with seems not to have appeared..... 6:28 Comment From Huw Marshall I've been working on two Welsh language projects, one an independent Welsh language radio station broadcasting on the web only the other is cartref.com which is being developed in partnership with Talk About Local which will act as a hub for welsh language hyperlocals 6:29 Comment From Glyn Mottershead @Janet - talk in plain English or Welsh rather than officialese in either langauge 6:29 Bethan: why do you see the need for an online welsh language radio station huw? 6:29 Comment From Marc Webber Your average welsh person will not go looking for political sites - they want the info to come to them ( I pay my council tax why should i go looking for the debate)! 6:30 Ken Skates AM: Just picking up on two points; 1. Regarding robust online debate, is there a risk that anoymous blogging and comments have a corrosive effect on political dialogue? 2.Is there a role for public subsidy to support new models of media ownership in Wales if local authority adverts etc cannot be guaranteed? 6:30 Comment From Robert Andrews Bethan: it's the strategy just about every media organisation is using. That said, it doesn't mean that upstarts haven't also started, for example, their own local paper-based pamphlets in Cardiff suburbs. 6:30 Comment From Marc Webber Peter is right. Information and debates need to be accessible anytime, anyplace, anywhere 6:30 Comment From Daniel Grosvenor *Waves* I do believe I've finally managed to log in! What'd I miss? 6:30 Comment From Joni Ayn Alexander yes, Rick. And I think Addiply is trying to address journalists hatred of ad sales. Should add that even if you like ad sales, if you're a journalist it can/could prove a tricky to deal with journalistic ethical issues. 6:30 Comment From David Williams RickWaghorn: Liking your input 6:30 Comment From Huw Marshall Independence of voice 6:31 Comment From Huw Marshall and there's also a business case for it 6:31 Comment From David Williams I am currently awaiting a Freedom of Info request for how much Powys spends on local newspapers but believe it be in excess of 150,000K per year. And it is positioned in a newspaper where it is not read... we can bring these notices alive for a fraction of the cost that will help us sustain and grow our business 6:31 Comment From Robert Andrews Re: local government -- I take the point about advertising, but you can't deny a citizen's right to have information communicated by its local authority. I happen to think the whole process of citizen engagement with government, local or national, would be improved by outsourcing the whole facilitation to MySociety, the people behind TheyWorkForYou. Even now, I don't believe Welsh Assembly proceedings are available through that sit. 6:31 Ken Skates AM: How can information be provided through online debate without being 'framed' by contributors? Debate and information are very different, so will there always be a need to impartial news providers? 6:31 Comment From Peter D Cox Janet: I don't want to sound facetious - but watching Assembly proceedings, and eg Cardiff Council meetings is like sticking pins in one's own eyes. It's inherently not good viewing even if (and it's not) the standard of debate/engagement made it worthwhile. Sorry ... 6:32 Comment From Huw Marshall We currently have two main welsh language broadcasters, S4C and Radio Cymru, both of which have their news from the BBC 6:32 Comment From Neil Cocker I think a Welsh language online station would have to be pretty niche. I know that Radio Cymru is far too middle of the road for most youth listeners. And it may well help to improve exposure to Welsh language artists (I sit on the board of directors of Welsh Music Foundation, so have an interest in this). 6:32 Comment From Huw Marshall there is a need for plurality, especially in news coverage in the Welsh language 6:32 Comment From RickWaghorn Tragedy is that the IFNC never happened... 6:32 Comment From Daniel Grosvenor Ken - An issue I've found a lot (working in the public sector, where a lot of jobs are ultimately government-funded) is that many people shy away from political blogging UNLESS it's anonymous, simply because they're afraid that voicing personal political opinions could result in their funding being cut. 6:33 Comment From David Williams I just feel in point 2 Ken that the system of advert placement by governing body needs to be fairer and catch up with modern day habits. People simply dont get their information as a whole from newspapers. Public funding/grants is fine (I am sure the people of Montgomeryshire wouldn't mind us receiving grants as they are receiving a free service) but it would be much fairer as a business model to be supported through advertising 6:33 Comment From Marc Webber Huw and the Radio'r Cymry lot are spot on. Welsh Language people deserve choice just as much as English Lang. I am a big fan of BBC R Cymru but it will only get better if it has competiton. Online allows competition to happen at a much cheaper level 6:33 Comment From Peter D Cox And politics needs to be 'framed' to make it connect - even BBC/ITV aren't good at that. GuardianCardiff did in well imho. 6:33 Comment From David Williams It could also save the tax payer hundreds of thousands a year 6:33 Janet Finch-Saunders: Peter, What can I say ? 6:33 Comment From Glyn Mottershead Agree with Robert Andrews - I went to a hack day earlier in the year where a team of journalists and developers were looking to find ways to make the Sennedd's data more accessible. 6:33 Bethan: let's hope that the welsh artists get paid better PRS then on this new radio station @neil @huw:-) 6:34 Ken Skates AM: By the way, please feel free to speak in Welsh. 6:34 Comment From Glyn Mottershead Claire Miller from Media Wales has been blogging about Open Data in Wales http://clairemiller.net/blog/category/open-data/ 6:34 Ken Skates AM: we have a translation service here 6:34 Comment From RickWaghorn Me? I'd build a platform with channels of content... Live/Cardiff (council/health), Love/Cardiff (tourism), Learn/Cardiff (education), Shop/Cardiff (retail) etc etc... and repeat... drop your Assembly videos into the 'Live' space and see who wants to access it... it personalise the platform... 6:34 Comment From Huw Marshall both are seen as the establishment, if we want to appeal to the 40% and growing of Welsh speakers who are under 30, we need to offer services which appeal to them 6:34 Comment From Huw Marshall fact that they don't currently engage with tv and radio through the medium of Welsh doesn't mean they don't want to 6:34 Comment From Peter D Cox Janet - sometimes silence from politicians is the best response :) 6:35 Comment From Imogen Barrer Sorry for coming in late to this. I'm dong the MA in Broadcast journalism at Cardiff University and write for a new politics blog called Wales Now. I come from New zealand and our media landscape is similar to Wales in many ways. One of our top news sites manages to combine national news and hyper-local news effectively by acting as a meeting-place for provincial and national newspaper and online writers, bloggers, and columnists. I think one of the key things that makes them successful is that as well as having the online news sites for each region, they also have the pdf's and live viewers of every weekly suburban 'local rag' available on the day it's released. 6:35 Comment From Neil Cocker Bethan - that's a huge debate that's best not started here ;-) 6:35 Comment From Huw Marshall As for Niche, you are looking at a potential audience of 600,000 speakers online (and its growing) world wide 6:35 Comment From Glyn Mottershead How are we doing for rollout of broadband into rural areas? That will affect how a lot of people engage with it - infrastructure still not in place. With no newspapers and limited broadcast time that equals democratic deficit 6:36 Ken Skates AM: Thanks Glyn, to what extent is broadband access impacting on the size of the audiences available to online ventures in Wales? 6:36 Ken Skates AM: The information 'not spots' problem has been raised by several witnesses to the group 6:36 Bethan: welcome Imogen. New Zeland sounds fascinating in terms of what it does. 6:36 Comment From Marc Webber Bethan, the PrS system fails welsh musicans whatever lingo They speak. We need a whole new model 6:37 Comment From Daniel Grosvenor Forget rural. I live just outside of Barry and can barely get a 512 connection for my house. 6:37 Comment From David Williams we have areas in Montgomeryshire that still use dial up 6:37 Bethan: so until we get broadband roll out, going online and developing online start ups, how viable is it? 6:37 Comment From David Williams in the towns it is very slow but BT have just announced they are upgrading in some areas 6:38 Comment From Peter D Cox Am I the only person who wants to plead for bi-lingual platforms for media - not just 'translations' but genuine cross fertilisation. I'd rather have one really good Welsh tv/radio service using both languages than two underfunded ones (with diminishing content generated locally anyway)? 6:38 Comment From Marc Webber Ken, Bethan -here's my wish list for Welsh media 6:38 Comment From Huw Marshall We also need to bring together the likes of Neil and Rick and introduce them to the online community to make them aware of the huge potential there is for business via online media 6:38 Comment From RickWaghorn Those 'channels' of content is how Yahoo work with Starbucks in the US; Yahoo local ads help pay for the free wifi in the coffee shops... now repeat for local towns... partner with a wifi/wireless company that doesn't own mile upon mile of copper cable... 6:39 Comment From Peter D Cox Immogen: sounds like your example was just like the Guardian's 'experiment' which worked, then was closed down in favour of US expansion ie generate revenue. 6:39 Comment From RickWaghorn Mobile (wifi/wireless), Social (Robert, Marc re FaceBook, etc...) and Local... three pillars of E Schmidt wisdom 6:39 Comment From Marc Webber 1) open data from all parts of welsh Gvt and assembly - be first Gvt in world to adopt creative commons and ditch crown copyright 6:40 Comment From Robert Andrews "People simply dont get their information as a whole from newspapers" -- key point. Traditional news organisations are being distintermediated... why would I look to The Western Mail for Scarlets team news when I can get it direct from the team, why the Echo for, let's say, local bin collection times, when it's on cf.gov.uk? Extrapolate that to the political economy. In that context, it may be appropriate for there to be an effective platform for citizen engagement with the assembly, commissioned by the assembly. Especially if you believe that the worsening media crash may result in an absence of engagement *via* the medium of the press. But an impartial press absolutely remains necessary to interrogate the areas direct citizen communication cannot uncover. 6:40 Comment From Huw Marshall Talk About Local under the guidance of Will Perrin organised an unconference in Cardiff discussing the online community in Wales earlier this year 6:40 Comment From David Williams It is very viable... like I say, we have shown in two very rural 'quiet' areas that there is huge demand for online local news 6:40 Comment From Joni Ayn Alexander Head spinning trying to speed read the Qs and As here. I'm fond of the less "hyperlocal" but digitally driven news orgs in the states: TexasTribune, Voice of San Diego, MinnPost. If someone told me to go make a new digital news platform in Wales, I'd be seriously looking at how they're doing it. That said, Glyn is spot on. No point -- and no business case -- if the digital infrastructure is not adequately in place. 6:41 Comment From Huw Marshall It was very well attended and sparked a great deal of discussion and several actual happening projects have materialised thanks to it 6:41 Ken Skates AM: Marc, Robert, these are really strong points 6:41 Comment From Glyn Mottershead @Ken I think that is an issue for all forms of media - Neath Port Talbot Magnet, Marc's project, the kind of work Huw is talking about are trying to solve the problem within infrastructure constraints. I'd also add that free data in a form that is easy to work with would make their message stronger 6:41 Comment From Marc Webber 3) put an internet cafe in every post office 6:41 Comment From RickWaghorn Peter/Immogen We were generating revenue... just ran up against Guardian ad network... 6:41 Comment From David Williams please feel free to take a look at www.mywelshpool.co.uk to see how rich the content is and how well supported we are by the local business community. We reached our millionth page view after just nine months and visitors figures continue to grow... it is no longer the future, it is the now 6:41 Comment From Huw Marshall The real problem with the Guardian Cardiff project was how successful it actually was. I got the impression the Guardian could see the way it was heading 6:42 Comment From Marc Webber 4) give OFCOM Power's on local radio and tv to a Welsh OFCOM, answerable to Cardiff Bay 6:42 Comment From Carl Morris dyma fersiwn mawr o'r ffenestr sgwrs http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewa ltcast&altcast_code=2894ee90be&height=750&width=1000 #joio 6:42 Comment From RickWaghorn Joni Ayn... so you roll out with a digital infrastructure provider... 6:42 Bethan: Marc, I don't undertand this, sorry if you think I should! '1) open data from all parts of welsh Gvt and assembly - be first Gvt in world to adopt creative commons and ditch crown copyright ' 6:43 Assembly/Cynulliad: @Carl Morris here's a large version of the chat window 6:43 Comment From Carl Morris gweler tystiolaeth Richie Turner / see Richie Turner's evidence 6:43 Ken Skates AM: @Marc, can you resend point 2? 6:44 Comment From Carl Morris .. rydyn ni'n treulio amser ac yn gwario arian ar hyfforddiant i arbenigwyr newyddion ac mae gwaedu mawr i Lundain / we spend time and money on training for news specialists and much of it drains to London 6:45 Comment From Guest diolch carl, maehynny yn help mawr / thank you Carl, that's a big help 6:45 Comment From Peter D Cox Bethan and Marc: start with publicly funded assets like the US - anything that uses public money (however small) is assumed to be in the public domain - no rights at all. So schools lesson plans, government maps, etc 6:45 Comment From Glyn Mottershead @Bethan - data put out in the UK is often crown copyright which brings in restrictions about use. Some is actually under commonwealth copyright and belongs to Aus and NZ, so makes it difficult for people to reuse data which the tax payer has funded in the first place 6:45 Comment From Bethan agree on point 4 Marc! 6:45 Comment From Robert Andrews whoah! it's carl morris 6:45 Bethan: thanks Glyn 6:45 Ken Skates AM: Glyn, your suggestion would effectively provide raw material/info and enable people to distribute it in the way they wish, correct? 6:46 Comment From RickWaghorn MyWelshpool is excellent... and always loved the *my* - ie its personal to me... now lets strengthen David's arm again by giving him access to targetted health authority ads, Land Rover national 'brand' ads... TescosLocal ads... etc etc... so he gets the best of both worlds... but on his terms, not the ad networks. 6:46 Comment From Carl Morris ymddiheuriadau, ceisio newid fy llun proffil / Apologies, I'm trying to change my photo profile 6:46 Comment From Imogen Barrer Peter- That's a real shame. www.stuff.co.nz as it's called is award-winning and profitable, continuing to hire staff. Huw, can you elaborate on your point re Guardian forseeing how successful Guardian Cardiff was? 6:46 Comment From Marc Webber At the moment, crown copyright restricts all things that can be done with welsh assembly and government docs. You can only share them in certain ways, you can't add annotations or amendments - creative commons would allow more freedom of sharing and discussion around welsh Govt policy and welsh assembly discussions like this 6:46 Comment From Glyn Mottershead @Carl - not true in the direct sense. Journalists pay to train themselves at the early part of their career 6:46 Comment From Robert Andrews Re: Marc's point on open data - the assembly could be giving out more information about itself to the people directly and digitally, with a commitment to do so, not having to rely on news media to carry its message. That shouldn't negate news media's right to interrogate adjacent areas. Currently, assembly info doesn't even go out to TheyWorkForYou.com. 6:47 Ken Skates AM: This would also enable debate to have a reference point 6:47 Comment From Glyn Mottershead @Ken - within an acceptable reuse licence. So eg http://creativecommons.org/ 6:47 Comment From David Williams thanks Rick... it does seem there could be a 'network' of sites like ours that could possibly group together to make it a more attractive proposition to the national media buyers and government bodies 6:47 Comment From Huw Marshall the guardian service was innovative and showed the way forward for a NON paper based news service 6:48 Comment From Huw Marshall I, like many others out there (a medium but rapidly growing section of society) get my news firstly via twitter 6:48 Bethan: I thought the whole point of Guardian Cardiff was a pilot to expand to the rest of Wales, not to retreat. 6:48 Ken Skates AM: And it would enable people to follow the framing process of raw material to news and debate @Glyn 6:48 Comment From Robert Andrews Guardian Cardiff was loss-making within GNM, which is loss-making within GMG, which is subsidised by a trust, supported by two large cash-cow assets. 6:48 Comment From Carl Morris Marc, dylai popeth o'r Llywodraeth/Cynulliad bod yn y parth cyhoeddus nid Creative Commons. Pam lai? Ti'n talu amdano fe / Marc, everything from the Government/Assembly should be in the public domain not creative commons. Why not? You're paying for it 6:48 Comment From RickWaghorn Imogen, Peter... the *threat* was the advertising model; they wanted that space to drop their EuroStar ads (London-Paris fares) into... they did not want Toyota (Cardiff) ads being placed in their space instead... 6:49 Comment From Huw Marshall which then leads me to discover more about online 6:49 Comment From Marc Webber My point 2 was for us as a nation to stop thinking BT will resolve our poor broadband issues. BT does not care about offering super fast broadband to Wales because there's little profit in it. Let's support satellite broadband companies who can beam in broadband connections via sky dishes - or even encourage churches to put wi fi masts on their masts 6:49 Comment From Huw Marshall which is exactly what the Guardian Cardiff provided succesfully 6:49 Comment From Neil Cocker I'm afraid I have to leave the conversation shortly. But I would like to stress that through all my dealings with startups (using the Silicon Valley definition) in Cardiff I really worry that I honestly don't see where the Welsh Facebook / Google / Twitter / Tumblr is coming from? We have all the talent, and the passion, and sufficient infrastructure for some digital business here to make a global mark, but I don't see it happening currently. A city of our size and talent should be doing better. It could take a decade or more to improve our digital startup culture. And by then it may be too late. Happy to discuss my thoughts and plans offline via neil@dizzyjam.com at any time. 6:49 Bethan: huw- that's how I get my news in the morning too, via twitter. If waleonline updated earlier than 10am, then perhaps I would go there! 6:49 Comment From Peter D Cox Huw: I think the important lesson from Guardian Cardiff was professional journalism (that sometimes made it into print) within a framework of a news organisation. It had 'guests' (like me) but was subbed and moderated. Compare with WalesOnline for example. 6:50 Comment From Glyn Mottershead @Huw - it was also good due to plurality as Your Cardiff under Ed Walker was a direct response to Guardian Cardiff. @Bethan it was one of three projects in England, Wales and Scotland - officially an "experiment" 6:50 Bethan: thanks Neil. Will be in touch! 6:51 Comment From Carl Morris @Bethan anghywir, roedd Guardian Cardiff yn arbrawf yn unig - rhan o Guardian Local. Mae'r cwmni yn rhoi ffocws ar y marchnad Americanaidd bellach / @Bethan, wrong, Guardian Cardiff was only an experiment, part of Guardian Local. The company is now focus on the American market 6:51 Ken Skates AM: @Huw; Twitter has the beauty of restricted info, so the prospect of it being framed or shaped by opinion is limited, hence news spreads without being prejudiced 6:51 Comment From RickWaghorn The trick is to enable David and Welshpool to access the kind of national brands that Duncan services at www.emo.uk.com BUT with David charging Tescos per week, per month and NOT giving his ad space away on a click or CPM model... 6:51 Comment From Huw Marshall there was immediacy to it 6:51 Comment From Huw Marshall I agree Peter 6:51 Comment From David Williams On another note, there are also a lot of journalists 'forced' to retire too early who will never get a job again in newspapers. We are offering an opportunity to become an editor of a 'my' site (only part time but wuld be enough to supplement a woeful newspaper pay-off and keep their hand in). Surely this is worth supporting at Welsh Assembly/County Council level? 6:51 Comment From Neil Cocker It's a very important point that HUw makes. I get my news via Twitter first and foremost, then "drill down" through relevant outlet to get more detailed news (e.g. sports blogs for sports opinion, Al Jazeera for middle east news, BBC for UK news etc etc). 6:51 Comment From Huw Marshall I never buy a newspaper these days not even the Western Mail when I'm "featured" in it :o) 6:52 Comment From Marc Webber Guys, London based media companies are not likely to be eyeing Wales as a cash cow - we are on our own. So let's innovate and create our own small media and tech empires -and then sell them on to people down the line 6:52 Comment From Peter D Cox And as soon as GuardianCardiff closed WalesOnline crawled back to its old ways. 6:52 Comment From Glyn Mottershead @Peter - that was one of the strengths of the project (disclaimer I was Hannah's tutor and part of the original scoping visit from the editor) 6:52 Comment From Imogen Barrer Shame the Guardian couldn't find a way to accommodate both priority customer advertising and those of local businesses. 6:52 Janet Finch-Saunders: Agree with Marc 6:52 Comment From RickWaghorn The claim against GdnCardiff, Leeds and Edinburgh was that they were 'unsustainable...' Show me a web page on TheGuardian that *is* sustainable in their current revenue models... they're still making digital dimes, not real dollars. 6:52 Comment From Huw Marshall Ken, we need to look at ways of harnessing information and news which is being generated by places like twitter and aggregate it into a central website or a mobile app 6:53 Comment From Hannah Waldram Hi all, 6:53 Comment From Hannah Waldram Apologies for coming late to this. Noticed Guardian Cardiff has been mentioned a bit. Is there anything I can answer? 6:53 Bethan: @carlmorris- diolch. Doeddwn i ddim yn sicr beth oedd cynlluniau Guardina Cardiff. 6:53 Comment From Marc Webber We drown Welsh innovation in red tape. It's the reason many choose to leave the country. I co-founded Bridge FM, I left Wales to enhance my career. Let's please stop people like me having to do that by supprorting the small and the brave 6:53 Comment From David Williams spot on Rick 6:53 Ken Skates AM: Marc, is there any other action the Welsh Gov could take to make this a reality, beyond what you placed in your suggestions earlier? 6:54 Comment From Huw Marshall the technologies are there to develop these services and advertisers would want to be placed within them 6:54 Comment From RickWaghorn David... how many ad sales people are also forced to take early retirement? They are the ones with the key skill set... how to *sell*... 6:54 Bethan: so how do we help journo's who have recently been made redundant, who may not have skills online, to start up their own business? 6:54 Assembly/Cynulliad: @carlmorris- diolch. Doeddwn i ddim yn sicr beth oedd cynlluniau Guardina Cardiff. Thank you. wasn't sure what Guardian Cardiff's plans were 6:54 Comment From Daniel Grosvenor Just in time, Hannah. :) 6:54 Comment From Peter D Cox I still don't think that effective digital media can thrive without the sort of infrastructure that should support a print and broadcast output. It's just too expensive and needs to spread its infrastructure costs. Could we not fund a Welsh media centre for example, regardless of who uses the output, or for what? 6:54 Comment From Huw Marshall Rick, what's the expected online ad spend for 2015 against what it was a couple of years back? Its big isn't it? 6:55 Comment From Huw Marshall I was saying how brilliant you were Hannah!!! 6:55 Bethan: a welsh media centre, peter. can you expand on that? So people could get content from a central point and use it on differing platforms? 6:55 Comment From RickWaghorn Shame the Guardian couldn't find a way to accommodate both priority customer advertising and those of local businesses. Imogen... it *could*, but wouldn't... our commerical contract with GNM was terminated the week the GdnLocal sites closed. 6:56 Comment From Carl Morris Roedd Guardian yn gallu arbrofi mwy ar yr ochr hysbysebion lleol yn sgil y blog ardderchog, gwastraff o gyfle masnachol (o fy safbwynt i) / The Guardian was able to experiment more with local advertising thanks to the excellent blog, a wasted commercial opportunity (in my opinion) 6:56 Comment From Daniel Grosvenor Bethan, you say "journos who don't have skills online" - I would argue that there isn't a great deal of IT literacy needed. A knowledge of web coding, for instance, isn't important to be a successful blogger/microblogger. 6:56 Comment From Huw Marshall Peter, are you talking video? the infrastrtucture needed for online text and audio is miniscule in comparison 6:56 Comment From Peter D Cox Hannah: just come back :) 6:56 Ken Skates AM: Everyone, we're running out of time, what other issues do you think the Task and Finish Group should look at and why? 6:56 Comment From Hannah Waldram Agree with Marc - there's too much emphasis on start ups having to have a Welsh flavour. Bethan I think the Assembly could help with initial funding for start ups - but not put too much pressure on them having to focus only on Wales. The idea of a community-led news site reporting on local events is still a real possibility. 6:56 Comment From Daniel Grosvenor (Apologies if comments seem slightly out of context. There's quite a delay.) 6:56 Comment From David Williams Indeed Rick... we hire a 'retired' ad lady on a self-employed basis which means she works per day when we need her (normally six-eight days a month)... There are a lot out there we would like to tap into and keep active 6:56 Comment From Peter D Cox Bathan: I just made it up, but I think that's what I would mean if I could think about it ... 6:57 Bethan: Daniel- fair enough. So you've answered the question then... excellent! 6:57 Comment From Glyn Mottershead @Daniel - it is about attitude rather than skills. A lot of older journalists see print as being destroyed by the web and free information 6:57 Comment From Joni Ayn Alexander Isn't BBC Wales sort of a "Wales media centre"? We all fund it with a license fee. 6:57 Comment From Huw Marshall The idea of media centres is out dated. When the BBC were relocating 5live from London, they shouldn't have gone to Manchester, they should have gone to EVERYWHERE 6:57 Comment From RickWaghorn Huw... yes... in the US online local advertising is due to overtake newspapers for the first time next year... Borrell Associates predict a 19.6% rise in local online advertising in the US for 2012; rising from $14.8 billion to $18 billion... 6:57 Ken Skates AM: @Daniel; you'right and most journos have are multi-skilled now as they often do the job of online sub editors too! 6:57 Comment From Marc Webber The biggest non-monetary thing the Welsh Gvt can do aside from my list of 4 is be a far bigger cheerleader and supporter for the small ventures that are on here today talking to you. Councils should be falling over themselves to support sites like Welshpool online and FYI 'cos it could save them money and get them a new audience 6:58 Comment From Huw Marshall We are still thinking in terms of old technologies and not embracing the new (or not so new these days) ones. 6:58 Comment From Peter D Cox Huw - I think video is possible too now. We accept dodgy phone cams shots (but shouldn't off course) 6:58 Comment From Glyn Mottershead Peter's point about multiplatform centre which is essentially a foundation funded "news agency" is something that could be interesting. Huw a gathering point of information - like a wires service for bloggers 6:58 Comment From Daniel Grosvenor Agree with Huw 6:58 Comment From David Williams Ken, would be happy to meet anytime. 6:59 Bethan: I was talking from experience by the by re journo's without online skills. Some came to me for help and told me that they were not particularly comfortable with online work... 6:59 Comment From Hannah Waldram Would just like to point out comments on Guardian Cardiff here are a little unfounded - from RobertA, Rick and Huw. Bethan - it was never meant to be something which would expand to Wales - it was always supposed to be a local project. 6:59 Ken Skates AM: @Marc, could it be that some councils are suspicious of information providers that are new or whom they have no power/influence over? 6:59 Comment From Peter D Cox Glyn has thought and put the idea much better. Thanks. 6:59 Ken Skates AM: Thanks David, that would be very helpful 6:59 Bethan: thanks for explaining that Hannah:-) 7:00 Comment From Hannah Waldram Having an Assembly funded coworking space for bloggers, meet ups and new start ups would be ace - I thought that was the plan for the new media centre. 7:00 Comment From Marc Webber I read the Western Mail and I still think it is a paper worth reading. But it has a circ. Of 40odd thousand and there are nearly 900k people in Wales on facebook. But I sometimes think the welsh Gvt cares more about what is said on W Mail than on FBook 7:00 Comment From David Williams Hear hear Marc... support would be very appreciated... I know I have made it sound easy but it has - and is - bloody hard work but we can see the value in the product 7:00 Comment From Robert Andrews Hannah - I never said that it was supposed to. I always knew it was a local experiment :-) 7:00 Comment From RickWaghorn Marry your visions of Welsh media with wifi/wireless provision; and *watch* what Sky and The Cloud are doing in the North-East. 7:00 Comment From Glyn Mottershead One project I have come across is http://www.filtonvoice.co.uk/ which is also has a print edition and has so far done more than break even at a very, very early stage 7:00 Comment From Huw Marshall But it worked, didn't it Hannah? 7:00 Bethan: great ideas from this. we should do this type of thing more often to encourage debate. 7:00 Comment From Huw Marshall Marc, I couldn't possibly comment re WM.... 7:01 Ken Skates AM: Ok , we've now come to the end of our chat I'm afraid. 7:01 Comment From RickWaghorn Am happy to do a trip to Cardiff... beers on Glynn in the Goat Major (?) 7:01 Comment From Glyn Mottershead Hannah - we have a small space where people can come and work (as you well know ;D) and we are working on more collaborative ideas too 7:01 Ken Skates AM: Many thanks for all your contributions 7:01 Janet Finch-Saunders: Yes, agree with Bethan. 7:01 Comment From Hannah Waldram Don't want to get into this here Robert - was talking about your comments RE financial stuff around Loca. Not for here. 7:01 Bethan: I hope we are keeping a record of what was said... 7:01 Comment From Peter D Cox Thanks everyone. Great. 7:01 Ken Skates AM: @Bethan, yes 7:01 Comment From Robert Andrews Glyn - if the local thing can really be profitable, then I'd like to see a compendium of case studies of the successes. Develop a template business model around that and deploy it? 7:01 Comment From Daniel Grosvenor Hosts: Considering we're typing one line at a time here, why not continue this sort of discussion daily over Twitter? 7:02 Bethan: diolch pawb. Cyfarfod nawr. Gorfod mynd! diolch got to go, meeting calling! 7:02 Comment From Huw Marshall I still think an unconference along the lines of Talk About Locals event at the Atrium is the way forward 7:02 Ken Skates AM: I have my quill and parchment in front of me, taking notes 7:02 Comment From Glyn Mottershead They'd fall off Rick ;D - be interested to meet up with anyone interested, several of you I know some I don't 7:02 Comment From Hannah Waldram @Huw it was a massively successful project - editorially it nailed it. It wasn't sustainable in its form - but could totally be done again or picked up by the community 7:02 Assembly/Cynulliad: The web chat may be over but the debate certainly isn't. For those wanting to keep the conversation going we are leaving the comments box open on our blog for the time being. http://nationalassemblyforwales.wordpress.com/2011/11/08/live-chat-beta/ 7:02